Article by Corina Newby.
Who: Johnny ‘Cupcakes’ Earle
What: T-shirt mogul, Johnny Cupcakes Inc.
Where: NXNEi, June 12-14, 2013
Why: Touted by Businessweek as #1 Young Entrepreneur. Johnny Cupcakes, Inc., ranked #237 on Inc. Magazine’s Top 500 fastest-growing independent businesses.
1. Johnny started printing t-shirts as part of his gig with metalcore band On Broken Wings. His cupcake-based designs also flew out of the trunk of his Camry, and he eventually left band for brand, and built a clothing empire.
2. Johnny was just 19 when he started Johnny Cupcakes, now one of the most recognized independent t-shirt brands in the world with 5 flagship faux-bakery shops and an extensive online store.
3. Johnny Cupcake stores are designed to look like bakeries, which often fools customers. To make sure his L.A. store stood out, Johnny enlisted the help of engineers that also had Disneyland and Universal Studios on their roster.
What to Watch:
1. Zombie Johnny – Johnny Cupcakes presents: Robot Ovens From Mars
2. Business Johnny – Johnny Cupcakes Interview How to start a business and more
3. Here’s Johnny (on Instagram, that is) – http://instagram.com/johnnycupcakes/
Why you can’t miss Johnny:
Johnny Earle is known for his practical development of independent business ideas. Plus, there’s always hope he’ll bust out his old act, inspired by NXNE.
Originally published on nxne.com.