The pursuit for exploration is boundless. Whether the exploration of self, an existing entity or something seemingly hidden from view, the need to dig deep and find something to learn, and even unlearn, is a way of defining who we are, how we think and how the world around us shapes the people we are and may become.
Day Two of FITC Toronto reminded me of this sentiment, and how incredible, even terrifying, that pursuit can be. Let's take a look at some of Day Two's happenings and what makes these engaging minds tick.


Tom Emrich's Marketing Opportunities with Wearable Tech: Today and Tomorrow invited us into a very near future: our first steps into wearable technology, the age of intelligence. As a writer, consultant and community builder with a strong passion for emerging technologies, Emrich discussed the vast opportunities that will become available to us during this rise and how its infusion into our daily lives will affect us and affect professionals working in the digital space.Emrich's power to discern these possibilities of growth and how they will collide and mold could very well change the way we look at technology, an aid for a more fulfilling future. Our exploration into a new age of technology is a lot closer than we might think.


Shantell Martin's A WAY to YAY dug closer to home, reminding us of the vastness of human potential and its relationship with the uninhibited. Her involvement in the art world has encouraged artists to let go of the preconceived notions we have of ourselves, the insecurities that hold us back, and invite us to explore more of what we're capable of in a playful, dream-like way.The ways in which Martin bridges art with conversation, and challenges us to think without restraint is what truly brings her art to life. That exploration can open countless doors, with countless opportunities to merge the everyday with the fantastical.


Chip Kidd's ? or ! served as a reminder of the oftentimes hidden fundamentals in graphic design. Easily one of the most prolific book designers of our time, Kidd provides us with the real questions: What is sincerity? What is irony? What is a metaphor? What is a concept? By asking these questions, graphic design becomes more of a way for us to problem solve, affect the way people think and feel, and even create social change.
Rethinking the way we convey graphic design to ourselves and to others is half the battle. Kidd takes those general principles and brings them to life, inviting us to think about the profound nature of graphic design, and how to set it free into a culture in a careful, intelligent and curious way.


As for installments, Ottawa and LA-based digital design agency Fuel unleashed a two-player co-operative survival space simulator - a "new retro artcade" of sorts. Created via Fuel's Playground Division, a new internal lab dedicated to exploring emerging technology, this installment gave us a greater look at how we can expand on the idea of virtual reality, this time in a co-operative setting.With hints of the complex mecha combat game Steel Battalion and the co-operative elements of mobile game Spaceteam, Fuel is opening up our minds to some vast, and ambitious, possibilities. It's that challenge to adapt that keeps installments like this so engaging.

Day Two presented us with yet another rush of information, presenting thoughts and ideas that are grounded yet soaring in scope. How can we take what we know and apply that into more sophisticated ways of thinking? How sophisticated can we get? That's something to consider the next time an idea rushes into view. Grab on and help it flourish.


Article by Erika Szabo

Erika Szabo