FITC Toronto 2013
The Design & Technology Festival
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Riccardo Giraldi is Creative Director at B-Reel in New York. He started his career playing with Lego and is not sure how he ended up working in the digital industry.
Over the years Riccardo developed a strong geek accent and found wild satisfaction in watching his ideas quickly coming to life thanks to computers and the Internet. He loves to understand how things work, programming, interaction design and is now experimenting new ways to offer more tangible-digital experiences.
Riccardo loves getting his left and right brain hemispheres to work together. He worked in Florence, Stockholm, London and New York with companies like unit9, Helpful Strangers, Specialmoves and B-Reel. He covered different roles over the years in his attempt to learn as much as possible concerning what he loves. Unfortunately he keeps falling in love with new disciplines and wonders if this will ever come to an end.