FITC Toronto 2010

2010-04-25 00:00:00 2010-04-28 00:00:00 America/Toronto FITC Toronto 2010 Now in its 9th year, FITC Toronto is one of the largest and longest running events of its kind in the world. Toronto FITC Toronto

Presentation


Overview

Note that this is a Pre-Festival Workshop Day (April 24), and therefore is only available to those who have ‘The Works’ ticket, or the ‘Pre-Festival Workshop’ ticket.

Computer Policy:
To keep prices this low, this workshop is bring-your-own-laptop.

A complete guide through the process of starting a design business, setting your rates, getting clients, managing projects, marketing your skills, working with employees, and looking to the future for continual growth. You will learn from hands-on activities, anecdotes and advice from several successful interactive studios, and several worksheets that will allow you to keep using what you’ve learned in the workshop when you get back to your studio!

Outline:
DEFINING THE PROBLEM
– About This Workshop
– Introductions
– Problems We Face
– Personal Experiences

PLANNING YOUR BUSINESS
– Business Planning
– Defining our Business

PRICING YOUR WORK
– Pricing Models
– Setting Rates
– Financial Management
– Understanding the Basics of P&L

SALES / NEW BUSINESS
– New Business
– Understanding the Client

SCOPING A PROJECT
– How to Scope a Project
– Quality Triangle
– Determining Profit Margin

PROPOSAL AND PROJECT PRICING
– Writing a Proposal
– What is an RFP?
– Pricing a Project
– Estimate vs. Proposal

UNDERSTANDING YOUR LEGAL RIGHTS
– Intellectual Property
– Understanding Defamation and Privacy
– Work-for-Hire
– Contract Law

MARKETING AND SELF PROMOTION
– Marketing 101
– Promoting your Studio/Yourself
– Writing a Press Release

MANAGING THE CREATIVE PROCESS
– Project Management 101
– Essential Tools
– Time Tracking
– Working with a Team

RESOURCE MANAGEMENT
– Resource Management
– Keeping Morale Up
– Meeting Etiquette
– Dealing with the Naysayers
– Hiring your First Employee

ORGANIZING AND ARCHIVING
– Keeping Organized
– Setting Standards
– Maintaining an Archiving System

PLANNING FOR THE FUTURE
– Establishing Continual Growth
– Defining Exit Strategies

Target Audience:
Creative studio owners, freelancers, consultants, project managers,
and business developers.

Handouts:
too numerous to mention, basically almost a real book full of
worksheets and cheat sheets, about 55 pages in total!