FITC Toronto 2013

2013-04-21 00:00:00 2013-04-24 00:00:00 America/Toronto FITC Toronto 2013 With more than 70 renowned digital creators from around the globe, FITC Toronto attendees will be given the opportunity to learn from some of the most influential names in the digital space. Toronto FITC Toronto

Presentation

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Trying to Understand the Nature of Reality

April 23 2013, 4:15 - 5:15pm Room: Toronto I

Inspire

Overview

Trying to understand the nature of reality, to create an unfamiliar familiarity. Colloquial conversations converging around inspirations, motivations, processes, problems, frustrations and solutions.
Memo discusses the path from vague ideas & concepts on paper; to funded, realised projects in the commercial arena; technical challenges encountered along the way and experiences of dealing with and selling crazy ideas to clients; whether it be visualising cosmic rays, abstracting olympic gymnasts, choreographing a bunch of children running around a laser forest with boxing gloves, or a techno-ballet of flying robots with mirrors and lights.
Make work to please yourself, not clients. Engage people, not customers. Create emotions, not brands.