FITC Toronto 2014
DesignDevInspire
  • 2014-04-27 00:00:00 2014-04-29 00:00:00 America/Toronto FITC Toronto 2014 Toronto FITC
  • Toronto

Presentation

Slideshare

Overview

In this session, Dave Benton will discuss his strategy to effectively convey a brand online.  Constructing a plot, defining your brand anchor and refining your message will be the focus of this talk.  Leveraging real world examples, you will receive the tools to effectively tell your own brand stories.  Go behind the scenes and see how Webby awarded brand experiences were created.