Overview
Take the power of The Mill, add design and animation directors, and the result is Mill+.
Carl will take you through how some of the best Mill+ work was made. He’ll also share some of the company’s latest innovations and learnings.
Along the way, he’ll share some insights on what goes into making meaningful content, and the philosophy that guides the process of creating content that lives beyond traditional brand communication.
Objective
Inspire and educate.
Target Audience
Marketers, designers, illustrators, film enthusiasts, animators, moving image makers.
Assumed Audience Knowledge
An overview of current marketing and visual culture.
Five things audience members will learn
- The inspiration and process behind some successful moving image projects.
- How boundaries and low budget can create rich creative territories.
- A philosophical take on the rules of meaningful content within the moving image category.
- How to balance personal work within commercial contexts.
- Very little if they can’t understand a South African accent.
