Overview
Everyone loves a good story. So why does a vast amount of online digital content overlook the basic rules of effective storytelling?
Graham will examine various ways of applying simple storytelling techniques to online content, touching on things like design, UX, narrative, etc. and why this approach helps make sure the audience are glued until the very end.
Objective
As more and more brands learn the true value of content, our lives are becoming increasingly over-saturated in information. This means the competition for our attention has never been greater and getting eyes on your content is no longer good enough.
Target Audience
Anyone who creates creative content for a specific audience.
Five Things Audience Members Will Learn
- How to structure content
- How to keep people engaged online
- The benefits of branded content
- How to avoid storytelling pitfalls
- Insights into the processes of The New York Times
