Overview
The talk will be primarily focussed on the native (mobile & tablet) apps market, split evenly between net-new products and substantial relaunches, however the philosophies, practices and processes are equally valuable on any interactive project, across any medium, where dealing with clients and external pressures.
The unique pressures placed on new product launches in a market with unprecedented competition, constant new entrants, low discoverability, and speed of replication/ emergence of copy-cats such as the Apps Market has a tendency to make stakeholders and decision makers squirmy in the 10th & 11th hours, persuading them to opt for the shortest road to release, resulting in incomplete, lower quality, or simply half-assed products.
This talk will arm you with the tools to be the advocate for quality, experience, and feature-completeness in the face of pushback from up top – whether that be a client, or your boss
