FITC Toronto 2011
DesignDevInspire
  • 2011-05-02 00:00:00 2011-05-04 00:00:00 America/Toronto FITC Toronto 2011 Toronto FITC
  • Toronto

Presentation

Overview

Having just celebrated our tenth birthday, we’ve earned ourselves some bragging rights: we’ve been around the block a few times and are a few stories better for it. We’ve watched trends come and go and can even take credit for some of them. We’ve been to exotic places on classy shoots with expensive dinners, and we’ve elbowed with celebrityfolk at festivals and parties. How do we do it?

If we knew, we’d almost certainly sell out and market ourselves as a haute boutique in London | Rio | Tokyo | Kansas City. Instead, we’ve stumbled through the past decade and continue to stumble on, grabbing at random ideas and trampling through gardens as we go. Our business model is loose, our studio a wonderful democratic mess. And we’re in the middle of nowhere, geographically, which is as bad for business as it is good for creative isolation.

Somewhere in all of that, though, there’s an alchemy at work, and it soaks into everything we make. It’s a chemistry that we ourselves can’t always explain, but we’re always happy to try, and so here we are.

In this talk, MK12 will put their often-schizophrenic thought process on full display, highlighting our collective influences, our niches and tangents, successes and failures, philosophies on design and art-making, and a few projects we’d rather not show a discriminating audience. As a case study, we will also screen our latest film, TELEPHONEME, and discuss our creation of this year’s FITC opening trailer.