Overview
Many developers possess an untapped passion and creativity for making things – their ideas can provoke deeper understanding of the digital space and provide the opportunity to trigger innovation. By adding technologists to the core creative teams and turning them loose, the ‘playtime’ that results can be both motivating to team members and provide a tool that communicates areas of opportunity in the expanding digital ecosystem. See real examples of how proof-of-concept demos and experiments continue to lead digital thinking at CP+B.
