Overview
Humans crave the story of the lonely genius. Isaac Newton, Albert Einstein, Steve Jobs. We love to pin our most extraordinary creative accomplishments on a single, brilliant, God-like being.
There’s just one thing about all of these lonely genius stories: they’re bullshit.
Every true innovation is the result of collaboration. And in today’s world of overwhelming speed and complexity, we need to rethink the way we collaborate now more than ever.
In this talk, Graham will share tangible insights from the hackathon-inspired collaborative creative process that Goodby Silverstein & Partners is using to work with startups and win new business pitches.
Objective
Learn practical strategies for running successful collaborative hackathons with interdisciplinary teams and clients alike, as well as best practices for keeping that creative momentum moving forward.
Target Audience
Agency folks, creatives, project managers, freelancers, hermits
Five things audience members will learn
- The ground rules of a successful collaborative hackathon
- The value of interdisciplinary perspectives in the creative process
- How job titles create unnecessary divisions that foster baton-passing
- How to build collective ownership and sell through big ideas
- How to turn a new business pitch into a co-working session
