Overview
Location-based services (LBS) are more than just a trend, they are a set of tools that can help developers create personalized, immediate, user-centric applications. Today, as social networking has become engrained in our personal and professional lives, LBS has opened the door to creativity and can make apps more efficient. Connecting with users is now more direct and simpler; customers log in from specific locations, brands push customers new products and services and users share information with family and friends instantly. LBS is not only for users, more importantly LBS has opened new business models for developers, we will look at this combination of innovation, technology, tools and API’s and how they can benefit your business or breathe life into your “app idea”.
