FITC Hollywood 2007
DesignDevInspire
  • 2007-10-22 00:00:00 2007-10-23 00:00:00 America/Toronto FITC Hollywood 2007 Hollywood FITC
  • Hollywood

Presentation

Overview

Champagne Valentine is a design studio dedicated to finding creative solutions for a tasteful selection of clients. From concept to delivery our client collaborations encompass design, web, illustration, broadcast, gaming and motion graphics.We believe that there is a complex need for today’s audience to be seduced and challenged, and we are constantly exploring new ways to engage the user.

We would like to discuss our unique business model; that of a boutique studio who attract a niche clientele. Our studio Champagne valentine offers interactive Art direction and execution that we believe in, as artists. It is rare for us to compromise our unique creative style for a client need and this is the exact reputation we wish to pursue. We would like to discuss the concept of brand associated advertising as this is precisely what our business is mostly engaged with. We feel that heavily branded advertising campaigns are becoming less effective, especially to an audience experiencing so many levels of creative content, user generated and otherwise. Instead we are interested in developing experiences for the client AND audience in mind, that add a richness or even a tool to their daily lives. We believe that every interactive or online experience should be as fun and as charming as possible; like life really. Clients don’t last forever and we like to practice our art and our charm on them as much as we do our work. Here we would like to discuss and demonstrate some of our formulas and methods for creative success.

Experimental design and research is a key component to how we function as a creative studio. Apart from running Champagne Valentine, we also make up an interactive research lab at award winning advertising agency Modernista! Our role within such an institution is basically to bring our cool and push the limits of interactive design within an advertising context. We are developing a strong relationship with the broadcast department at Modernist! by merging the tradition of television media into online pieces that tell a story with a user experience that offers longevity. We are interested in expanding the budgets for these types of projects so that they can be treated with the same emphasis that goes toward print and broadcast, instead of just an after thought.