FITC Toronto 2013

FITC Toronto 2013

The Design & Technology Festival

April 21-23, 2013

Presentation

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Irene Pereyra
Attack of the Creative Process
April 22 2013 , 11:15 - 12:15pm
Toronto I
Inspire

Overview

Global Director of UX  and Strategy Irene Pereyra and Global Creative Director Anton Repponen will be showing an in depth behind the scenes of USA Today.com in a chronological manner, all the way from how the project started, to the success and hurdles along the way – and ultimately to launch. The year long project which involved all disciplines within Fi has been touted as the most innovative newspaper website ever released. They will also be showcasing two other big projects which will be launching this year.

Panel

Irene Pereyra
Irene Pereyra
Anton Repponen
Anton Repponen

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