FITC Toronto 2013
The Design & Technology Festival
April 21-23, 2013
Presentation
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Attack of the Creative Process
with
Irene Pereyra, Anton Repponen
April 22 2013 , 11:15 - 12:15pm
Toronto I
Overview
Global Director of UX and Strategy Irene Pereyra and Global Creative Director Anton Repponen will be showing an in depth behind the scenes of USA Today.com in a chronological manner, all the way from how the project started, to the success and hurdles along the way – and ultimately to launch. The year long project which involved all disciplines within Fi has been touted as the most innovative newspaper website ever released. They will also be showcasing two other big projects which will be launching this year.
Lead Sponsors